It's over

Proving once again that CMOs usually zig when they should zag, it seems that real time marketing on Twitter (#rtm) has come to an end.  At least onne digital pro seems to think so (hence the image above).  He found that after the stunning success of Oreo's #blackout tweets during the Superbowl, more marketers piled in to be just as clever, only this time during the Oscars.  hey weren't. Not even close.   In fact, with few exceptions, most were lame, and considering the size of the TV audience, response rates were less than rounding errors.  And, with thousands more marketers wanting to try their thumbs at #rtm,  it's only going to get worse especially that enough time has passed to breed a whole crop of #rtm experts. 

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