Help Wanted

© http://fredschiller.blogspot.ca

I've seen ads looking for Digital Copywriters and I'm trying to figure out just what a Digital Copywriter is and how is he different from a regular copywriter? Do they possess specialized skills that a regular Copywriter do not?  When did this distinction arise and why it was necessary?  There must be an important reason why we need Digital Copywriters and not just regular copywriters, just like there would be a need for actors who specialize in walking with a bum left leg.

Reading these ads further, I discovered why.  It seems that Digital Copywriters are experts at generating Content.  Their words engage, increase awareness and open a dialogue between a brand and its customers—concepts that regular copywriters can never understand (or actually believe).  So powerful is the Digital Copywriter's Content it turns regular people into rabid brand ambassadors for life.   

I guess this makes them much different than regular copywriters because the only thing regular Copywriters know what to do is sell stuff.  You know, make money for the client.  Because they only know how to write for old media, being able to create pixelated copy that produces no measureable benefit to the client is more important than actually moving product or re-enforcing a brand distinctiveness.  Guess I should get some help figuring out how to be a Digital Copywriter.