Not quite the mindless Social Media lemmings we were led to believe
Those darn kids. Just when you think you've got them figured out, they go and do this. A survey from Redshift Research in the UK has uncovered some interesting facts about the Millennials that counter what the experts say (not again!). Here's what its infographic reveals:
Myth: Millennials
spend their lives on Social Media
Fact: Only 41% spend 3+ hours a week on Facebook and 29%
spend 3+ hours per week on YouTube.
• 15% spend more than 3+ hours/week on Twitter. 43% don't use
twitter
Myth: Millennials are
all about smartphones and tablets, not yesterday's laptop/desktops
Fact: 65% spend more
time accessing the Internet from a laptop or desktop than from their smartphone
or tablet
Myth: Millennials
spend most of their time chatting on Social Media and texting
Fact: On average, they spend 108 hours/year browsing the Web
for work and study—about as much time as they spend texting.
• They spend 77 hours/year reading news online, more than
the 71+ hours/year spent on Twitter and 36 hours/year looking at celebrity
gossip
Myth: Millennials are
obsessed with gaming and have no time for books
Fact: 61% of females are more likely to spend time reading books
(26% list gaming as a hobby).
• 37% of males viewing reading as a popular pastime while 51%
list gaming as a hobby
No comments:
Post a Comment