The "i" in Team!

In an effort to reduce costs and boost profits, Super agency BDBBOO & D has replaced its creative departments with a series of tablets called iCreate, These new tablets come in three models: iCopywriter, iAD, and iCD.

Sir Norbert Compostheap IV, the agency's chairman says that with the iCreate "We can produce a constant stream of innovative, engaging content and ads for our clients while saving a bundle."  Compostheap says it was only a matter of time before technology caught up to the creative process and "that time is now."  For instance, he expects to save $2.3 million on coffee and snacks at each agency per year and substantially more than that with the elimination of the Friday Beer cart.  "It's amazing how many things we found we could cut once we decided to move to the iCreate studio.  Hell, we don't even need to pay for heating or lights.  Win!" 

Here's how it works.  The account executive sends a six to ten key-word creative brief to a designated iCreate team.  Once downloaded, iCopywriter builds a copy deck from a database of 250,000,000 client- and legal department approved words.  At the same time, iAD, using a pre-approved colour palette and font, as well as the proprietary Logo-Be-Larger™ and Whitespace Eraser™ apps, produces pre-approved, press/html-ready Mac art.  Once complete, these documents are automatically uploaded to iCD, which combines the copy and artwork into a presentation format complete with 237 words of laudatory sell copy for the account executive to use during the client presentation.  The whole process takes about 3.5 minutes. Compostheap says clients will love it, too, because changes can be made in seconds and there is no, absolutely no pushback from iCreate.  "It simply makes the changes without the fucking attitude."