From CNBC, it seems investors are starting to clue into some of the fine print in Facebook's latest SEC filing:
Increasing Mobile Usage. Increasing
use of Facebook on mobile devices will also affect our performance, particularly
if mobile use substitutes for use on personal computers. Historically, we have
not shown ads to users accessing Facebook through mobile apps or our mobile
website and we cannot be certain that our mobile monetization approaches will
be successful in generating meaningful revenue. We cannot quantify the extent
to which mobile usage of Facebook is substituting for, rather than incremental
to, usage of Facebook through personal computers, but we generally expect
mobile usage to increase at a faster rate than usage through personal computers
for the foreseeable future.
No comments:
Post a Comment