The Rise of Branditos

The new breed of online advertising players

If you're responsible for your company's brand presence online, better pay attention.  It is entirely likely that at least 25% of your ad spend is going to fake traffic, bogus publishers and invisible Web visitors.  But don't take my word for it.  Check out what Mike Shields at AdWeek has to say.  He's the only one with the balls to expose these criminals.

 

“Somebody needs to give a shit.”

Nate Woodman, COO Digilant

This just keeps getting worse.  And no one is doing anything about it.

It's like the Mafioso Code of Silence.

Snitches get Stiches.