Well, this is interesting...

Are some marketers coming to their senses and realizing that digital marketing is a tactic and not a strategy?  Is "the idea" regaining it's place as the end goal for advertising?  One can hope.
http://www.warc.com/LatestNews/News/EmailNews.news?ID=31969&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20130920